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Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.

Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. A study of over 1,000 online daters in the US and UK conducted by global research agency Opinion Matters founds some very interesting statistics.

Of course there are pitfalls and tripwires in every sphere of life, but this may be particularly true in the context of online dating.

There are literally hundreds (if not thousands) of online scams, and I’m not going to run through any in detail here, but do some research before you go giving your bank details to ‘Nigerian princes’ promising ‘fun moments’.

Interestingly, more than 15% of adults say that they have used either mobile dating apps or an online dating site at least once in the past.

More than 40% of men indicated that they did this, but the tactic was also employed by nearly a third of women.More and more of us insist on outsourcing our love-lives to spreadsheets and algorithms.According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.The popularity of online dating is being driven by several things but a major factor is time.Online dating presents an effective solution to a serious problem.

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