Dating headshots a scam
Should franchisee funds be used to create a primarily Dallas-area charity designed to promote the Dickey’s family – not Dickey’s franchisees – as philanthropists?Dickey’s Barbecue Pit " data-medium-file="https://i2com/ Middle Set.jpg?A savvy franchisee association would demand a detailed ledger of marketing fund expenses for the past five years and look for signs that the marketing fund may have financed the development or refinement of programs for third-party vendors, like Roland Dickey-owned Spark Intelligence, Inc., yet did not receive any ownership or consideration for their investment. Roland Dickey Jr " data-medium-file="https://i2com/ The Marketing Fund will not be used by Dickey’s for the targeted purpose of promoting franchise sales.” We’ve seen leaked marketing fund ledgers showing photo shoots and related expenses for “Roland Dickey Jr.” headshots, which are widely, if not predominantly used for personal and DBRI promotion targeted toward a business and prospective franchisee, not a consumer, audience.Did franchisees pay consulting or development fees for marketing or technology products, only to be required to pay for them again in a monthly subscription? Websites like Roland Dickey are specifically focused to promote Roland’s business accomplishments and charitable activities that appear to have little to do with building lunchtime or dinner sales for franchise owners, or building the consumer brand. repay the franchisee marketing fund for these questionable expenses?Franchise marketing funds are supposed to give franchisees a better bang by seizing opportunities made possible by pooling their resources.For instance, instead of 100 franchisees paying a 100 designers to create a catering menu from scratch, a marketing fund can pay one designer to create one high quality design for all 100 franchisees to customize and print for 1/100th of the cost.
Yet the websites and press releases seem geared to highlight the Dickey family’s generosity, not the franchisees’.
One of the major reasons for transparency with the Dickey’s marketing fund is that DBRI seems to have a horrible track record when it comes to new technology and marketing programs.
It seems that it is enough for them to send out press releases about their supposedly cutting edge marketing and “big data” capabilities even when those programs never materialize or are utter failures.
fit=221,300" data-large-file="https://i2com/ Middle Set.jpg? fit=300,408" class="alignleft size-full wp-image-8408" src="https://i2com/ Middle Set.jpg?
resize=300,408" alt="Dickey's Barbecue Pit" width="300" height="408" srcset="https://i2com/ Middle Set.jpg? resize=221,300 221w" sizes="(max-width: 300px) 100vw, 300px" data-recalc-dims="1" / Were prizes ever even awarded? You do realize that franchise owners are struggling for survival and need marketing that raises sales, correct?