The other rivalry comes in the form of the Madrid Derby against the team’s cross-town rival, Atlético Madrid.
The club plays in the Santiago Bernabéu Stadium, which was completed in 1947, and has called itself home to some of the greatest players the world has ever seen.
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Madrid then switched to Reny Picot, another dairy company, this time headquartered in Madrid. Real Madrid is one of the most successful clubs in the history of soccer.
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Before the Bwin era Madrid was sponsored by various divisions of the German company Siemens.
This began in 2002 with Siemens Mobile until 2005, when the shirt sponsor became Siemens for a year.